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SALEROLE: Role

ReferenceEntity Reference16/04/2026Updated 16/04/2026
A buyer role in the sales methodology, linking to pain points, talking points, and weighted products for that persona.

SALEROLE: Role

The SALEROLE entity: A buyer role in the sales methodology, linking to pain points, talking points, and weighted products for that persona.

Default definition. This article describes the default SALEROLE definition shipped with DemandFlow. Administrators can add, remove, rename, or re-type fields, change which ones are required, and alter the layout from the Definitions screen in Settings. Your tenant's current schema may differ from what is shown here. To read the current definition at any time, GET the DEFINITION object whose id matches SALEROLE.

Entity properties

PropertyValue
Entity codeSALEROLE
Display nameRole
PluralRoles
Level30000

Use cases

SALEROLE defines a buyer persona or role within a target market. It is the central node in the sales methodology graph: markets (SALEMARKET) link to roles, and each role links to both pain points (SALEPAIN) and talking points (SALETALK) via multi-link relationships displayed as relatedlists. Products weighted against this role are shown via SALEPRODROL junction entity queried on comboKey2.

This four-column layout (role details, pains, talking points, products) gives sales reps a complete playbook for engaging a specific buyer persona.

Fields

Basics

FieldTypeRequiredNotes
nametextYesRole name
descriptiontext (multi-line)Description

Relationships

  • Related lists: SALEPAIN (format link), SALETALK (format link), SALEPRODROL (format SUB|SALEROLE).

Creating a Role via the API

POST /v1/objects
Authorization: Bearer <your-pat>
Content-Type: application/json

{
  "entity":   "SALEROLE",
  "level":    30000,
  "comboKey": "SUB:|ENT:",
  "name":    "Example name",
  "description":    "Example Description"
}

Listing Roles records

GET /v1/entities/SALEROLE/SUB

See also

salerolerolerolesentitydefinitionreference

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