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SALEREL: Related Pain

ReferenceEntity Reference16/04/2026Updated 16/04/2026
A link between related pain points in the sales methodology, showing how one pain connects to another.

SALEREL: Related Pain

The SALEREL entity: A link between related pain points in the sales methodology, showing how one pain connects to another.

Default definition. This article describes the default SALEREL definition shipped with DemandFlow. Administrators can add, remove, rename, or re-type fields, change which ones are required, and alter the layout from the Definitions screen in Settings. Your tenant's current schema may differ from what is shown here. To read the current definition at any time, GET the DEFINITION object whose id matches SALEREL.

Entity properties

PropertyValue
Entity codeSALEREL
Display nameRelated Pain
PluralRelated Pains
Level30000

Use cases

SALEREL is a junction entity that captures relationships between pain points (SALEPAIN). In solution selling, pains rarely exist in isolation; a pain experienced by one buyer role often causes or exacerbates a pain for another role. SALEREL records this chain by having a summary, description, and a 'Relates to' objectLookup pointing to the connected SALEPAIN.

This allows sales teams to map pain cascades: for example, a CTO's technology debt pain might relate to a CFO's budget overrun pain. Understanding these connections helps reps build multi-stakeholder business cases and navigate complex buying committees.

Fields

Basics

FieldTypeRequiredNotes
nametextYesSummary
descriptiontext (multi-line)YesDescription
painreference → SALEPAINRelates to

Relationships

  • Lookups: pain points at a SALEPAIN record.

Creating a Related Pain via the API

POST /v1/objects
Authorization: Bearer <your-pat>
Content-Type: application/json

{
  "entity":   "SALEREL",
  "level":    30000,
  "comboKey": "SUB:|ENT:",
  "name":    "Example name",
  "description":    "Example Description",
  "pain":    ""
}

Listing Related Pains records

GET /v1/entities/SALEREL/SUB

See also

salerelrelated painrelated painsentitydefinitionreference

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