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SALEPAIN: Pain

ReferenceEntity Reference16/04/2026Updated 16/04/2026
A buyer pain point in the sales methodology, describing a problem experienced by a buyer role.

SALEPAIN: Pain

The SALEPAIN entity: A buyer pain point in the sales methodology, describing a problem experienced by a buyer role.

Default definition. This article describes the default SALEPAIN definition shipped with DemandFlow. Administrators can add, remove, rename, or re-type fields, change which ones are required, and alter the layout from the Definitions screen in Settings. Your tenant's current schema may differ from what is shown here. To read the current definition at any time, GET the DEFINITION object whose id matches SALEPAIN.

Entity properties

PropertyValue
Entity codeSALEPAIN
Display namePain
PluralPains
Level30000

Use cases

SALEPAIN captures specific pain points that buyer roles experience, forming a key part of the sales methodology hierarchy (Market -> Role -> Pain -> Solution). Pain points are linked to SALEROLE via a multi-link relationship visible on the SALEROLE record, and to SALESOL (solutions) and SALEREL (related pains) via objectLookup references from those entities. Products weighted against this pain are shown via SALEPRODPAN junction entity queried on comboKey2.

Fields

Basics

FieldTypeRequiredNotes
nametextYesSummary
descriptiontext (multi-line)Description

Relationships

  • Related lists: SALEPRODPAN (format SUB|SALEPAIN).

Creating a Pain via the API

POST /v1/objects
Authorization: Bearer <your-pat>
Content-Type: application/json

{
  "entity":   "SALEPAIN",
  "level":    30000,
  "comboKey": "SUB:|ENT:",
  "name":    "Example name",
  "description":    "Example Description"
}

Listing Pains records

GET /v1/entities/SALEPAIN/SUB

See also

salepainpainpainsentitydefinitionreference

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