SALECOND: Cost of no decision
The SALECOND entity: A cost-of-no-decision record used in sales methodology to articulate the consequences of buyer inaction.
SALECOND definition shipped with DemandFlow. Administrators can add, remove, rename, or re-type fields, change which ones are required, and alter the layout from the Definitions screen in Settings. Your tenant's current schema may differ from what is shown here. To read the current definition at any time, GET the DEFINITION object whose id matches SALECOND.Entity properties
| Property | Value |
|---|---|
| Entity code | SALECOND |
| Display name | Cost of no decision |
| Plural | Costs of no decision |
| Level | 30000 |
Use cases
SALECOND is part of the sales methodology framework (alongside SALEMARKET, SALEPAIN, SALEREL, SALEROLE, SALESOL, and SALETALK). It captures the financial and operational consequences a prospect faces if they choose not to act. This is a core concept in solution selling and MEDDIC-style methodologies: by quantifying the cost of inaction, sales reps build urgency and justify investment.
The entity is deliberately simple with just a summary name and description, because the value is in the narrative content written by sales professionals. The high level (30000) keeps these methodology entities out of everyday navigation. The menuItem 'salesproconds' groups it with other sales process configuration items.
Fields
Basics
| Field | Type | Required | Notes |
|---|---|---|---|
name | text | Yes | Summary |
description | text (multi-line) | Yes | Description |
Relationships
- No declared relationships in the default definition.
Creating a Cost of no decision via the API
POST /v1/objects
Authorization: Bearer <your-pat>
Content-Type: application/json
{
"entity": "SALECOND",
"level": 30000,
"comboKey": "SUB:|ENT:",
"name": "Example name",
"description": "Example Description"
} Listing Costs of no decision records
GET /v1/entities/SALECOND/SUB