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PRODUSP: Product USP

ReferenceEntity Reference16/04/2026Updated 16/04/2026
The PRODUSP entity represents a unique selling point or benefit bullet for a product, shown during sales meetings.

PRODUSP: Product USP

The PRODUSP entity represents a unique selling point or benefit bullet for a product, shown during sales meetings.

Default definition. This article describes the default PRODUSP definition shipped with DemandFlow. Administrators can add, remove, rename, or re-type fields, change which ones are required, and alter the layout from the Definitions screen in Settings. Your tenant's current schema may differ from what is shown here. To read the current definition at any time, GET the DEFINITION object whose id matches PRODUSP.

Entity properties

PropertyValue
Entity codePRODUSP
Display nameProduct USP
PluralProduct USPs
Level100001

Use cases

Child entity of PROD via comboKey (SUB|PROD). Each record is one USP/benefit displayed as a bullet point in the product pitch view.

Fields

General

FieldTypeRequiredNotes
nametextYesUSP / Benefit.
sortOrdernumberSort order.

Relationships

  • No declared relationships in the default definition.

Creating a Product USP via the API

POST /v1/objects
Authorization: Bearer <your-pat>
Content-Type: application/json

{
  "entity":   "PRODUSP",
  "level":    100001,
  "comboKey": "SUB:<your-sub-id>|ENT:",
  "name": "Example",
  "sortOrder": 100
}

Listing PRODUSP records

# All product usps in your tenant
GET /v1/entities/PRODUSP/SUB

See also

produspproduct uspproduct uspsproductusp

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