PROD: Product
The PROD entity represents a product with descriptions, benefits, ideal customer profiles, weighted relationships to markets/roles/pains, collateral, selling methodologies, competitors, and related products.
Default definition. This article describes the default
PROD definition shipped with DemandFlow. Administrators can add, remove, rename, or re-type fields, change which ones are required, and alter the layout from the Definitions screen in Settings. Your tenant's current schema may differ from what is shown here. To read the current definition at any time, GET the DEFINITION object whose id matches PROD.Entity properties
| Property | Value |
|---|---|
| Entity code | PROD |
| Display name | Product |
| Plural | Products |
| Level | 100000 |
Use cases
Product catalogue entity for the sales methodology. Sales View is a readonly summary. General has basic info, ICP, and related products. Weightings shows market/role/pain junctions. Collateral shows SALECOLL. Pitch Content has description bullets and USPs. Selling Methodologies has Miller Heimann, SPIN, and Challenger content. Competition has competitor products with battle points. Campaigns has promotional offers.
Fields
General
| Field | Type | Required | Notes |
|---|---|---|---|
name | text | Yes | Name. |
description | text (multi-line) | Description. | |
benefits | text (multi-line) | Benefits. | |
icpCompany | text (multi-line) | Company ICP. | |
icpPerson | text (multi-line) | Person ICP. |
Additional panels
- Activity timeline panel attached.
Relationships
- Related lists:
SALEPRODRELvia formatSUB|PROD;SALEPRODMKTvia formatSUB|PROD;SALEPRODROLvia formatSUB|PROD;SALEPRODPANvia formatSUB|PROD;SALECOLLvia formatSUB|PROD;PRODDESCvia formatSUB|PROD;PRODUSPvia formatSUB|PROD;SALEMHvia formatSUB|PROD;SALESPINvia formatSUB|PROD;SALECHALLvia formatSUB|PROD;SALECOMPvia formatSUB|PROD;SALECAMPAIGNvia formatSUB|PROD;SALEICPvia formatSUB|PROD.
Creating a Product via the API
POST /v1/objects
Authorization: Bearer <your-pat>
Content-Type: application/json
{
"entity": "PROD",
"level": 100000,
"comboKey": "SUB:<your-sub-id>|ENT:",
"name": "Example",
"description": "Long description text.",
"benefits": "Long description text.",
"icpCompany": "Long description text."
}Listing PROD records
# All products in your tenant
GET /v1/entities/PROD/SUB